Job description template

Social Media Manager

Own the company’s social media presence across key platforms, translating product and marketing goals into engaging content and measurable performance. You’ll plan, publish, and optimize campaigns, collaborate with internal teams, and use insights to improve reach, engagement, and lead/customer actions over time.

Responsibilities

Develop and manage a platform-by-platform content plan aligned to marketing and product priorities
Create and publish social content (copy and lightweight creative direction) in the company’s brand voice and guidelines
Run campaign workflows end-to-end, from brief creation and asset requests to scheduling and post-launch analysis
Monitor performance daily/weekly, analyze trends, and adjust content and targeting based on results
Engage with the audience by responding to comments/messages and escalating issues when needed
Coordinate with cross-functional partners (e.g., marketing, product, design) to ensure timely, accurate messaging
Maintain a repeatable reporting cadence with clear insights and next-step recommendations

Must-have qualifications

Hands-on experience managing social media accounts for a brand in production environments
Strong content strategy skills, including planning content calendars and mapping content to objectives
Proficiency with analytics and KPI reporting for social performance (e.g., reach, engagement, conversions)
Working knowledge of platform best practices (at least 2 major platforms) and how formats differ by channel
Ability to write clear, on-brand copy tailored to each platform’s audience and format
Experience running end-to-end social campaigns and optimizing based on results

Nice to have

Experience with paid social campaign coordination (audience/creative/measurement)
Familiarity with social listening and community management workflows
Portfolio of past social work demonstrating consistent brand voice and measurable outcomes

What success looks like in 12 months

Consistent publishing and campaign execution
Improved social performance against defined KPIs
More effective content based on insights
Stronger reporting and decision-making cadence
Improved audience experience and responsiveness

Logistics

Full-time (40 hours a week), remote from Latin America.
Working hours overlap with US business hours.

About the company

[About your company: what you build, your stage and team size]

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Interview scorecard

Score every candidate against the same bar

Drive high-performing, on-brand social media programs that grow audience engagement and measurable business outcomes.

Outcomes to measure

What this hire should deliver in the first year. Replace [N] with your own targets.

Consistent publishing and campaign execution. Measure: Publish [N] pieces of content per month and deliver [N] campaigns per quarter with on-time scheduling of required assets
Improved social performance against defined KPIs. Measure: Increase engagement rate by [X]% and improve follower growth by [X]% over 12 months
More effective content based on insights. Measure: Improve key post-level metric (e.g., saves, clicks, or conversions) by [X]% for top-performing content categories within 6 months and sustain through month 12
Stronger reporting and decision-making cadence. Measure: Produce a monthly performance report with insights and documented action items for [100]% of reporting cycles
Improved audience experience and responsiveness. Measure: Maintain comment/message response performance of at least [X]% within [Y] hours and document and resolve [N] escalations appropriately

Competencies and weights

What to evaluate, how much it counts and what a strong answer looks like.

Content strategy planning · 23%
Quality planning and objective mapping directly impacts consistency and performance. Evaluated in Round 1.

Weak: Creates a posting plan that lacks clear objectives or does not explain how content supports goals.
Meets the bar: Builds a content calendar that links formats and themes to defined objectives and revises it as data changes.
Strong: Develops a structured content system (themes, formats, cadence) that clearly maps to objectives and uses insights to make timely, specific adjustments.

Analytics and reporting · 19%
You must translate platform metrics into actionable insights and recommendations. Evaluated in Round 2.

Weak: Reports metrics without explaining what changed, why it changed, or what will be adjusted next.
Meets the bar: Interprets core KPIs, identifies drivers of performance, and proposes next steps tied to observed results.
Strong: Builds KPI frameworks, segments results by content type/audience, and repeatedly improves decisions using data-backed learnings.

Platform best practices · 17%
Platform-native thinking ensures content performs and avoids common format mistakes. Evaluated in Round 1.

Weak: Uses the same format/copy across platforms with limited adaptation to platform norms.
Meets the bar: Adapts content formats and copy style to each platform and applies basic best practices.
Strong: Optimizes formats, hooks, timing, and content structure per platform while maintaining brand voice and measurable impact.

Campaign execution · 16%
End-to-end execution affects timing, quality, and post-launch optimization. Evaluated in Round 3.

Weak: Tracks campaign steps loosely and relies on others for key decisions or follow-through.
Meets the bar: Executes campaigns end-to-end using briefs, schedules, and defined success metrics; tracks outcomes after launch.
Strong: Runs structured campaign workflows, anticipates dependencies, ensures quality control, and improves future campaigns using post-mortems.

On-brand copywriting · 15%
Strong copy drives engagement and clarity across feeds, captions, and calls-to-action. Evaluated in Round 2.

Weak: Copy is inconsistent with brand voice or unclear in value proposition and CTA.
Meets the bar: Writes clear, on-brand captions and messaging that match platform tone and format requirements.
Strong: Creates highly tailored copy with compelling hooks and CTAs, demonstrating consistency and audience understanding across platforms.

Community engagement · 10%
Responsiveness and escalation handling protect brand trust and audience relationships. Evaluated in Round 3.

Weak: Engages inconsistently or escalates too late when issues arise.
Meets the bar: Responds in a timely, on-brand way and escalates concerns appropriately.
Strong: Builds a reliable engagement process, handles edge cases confidently, and uses recurring themes from engagement to inform content improvements.

Interview questions

Questions for every interview round

Each round has an owner, a time box and questions that test the competencies above.

Round 1: Content & platform fundamentals
Marketing Lead · 45 min

Tell me how you build a social content calendar from business objectives. Walk through a real example you managed end-to-end.
Describe how you adapt content formats and messaging across two different platforms you’ve worked on. What would you change for each, and why?
Give an example of a time you adjusted a plan mid-month based on early performance. What metric(s) led to the change and what was the result?

Round 2: Analytics, reporting & copy
Growth Analyst · 45 min

Walk me through how you choose social KPIs for a campaign and how you report them. What does your monthly reporting typically include?
Share an example of a post that underperformed and one that overperformed. How did you diagnose the difference and what did you change next?
When you write captions, how do you ensure the copy stays on-brand while still fitting the platform’s audience and format?

Round 3: Campaign execution & community
Social/Community Manager · 45 min

Describe a social campaign you ran from brief to launch to post-launch insights. How did you manage dependencies (assets, approvals, scheduling)?
Tell me about a time you had to handle community feedback or a difficult comment/message. How did you respond and when did you escalate?
How do you evaluate campaign success beyond vanity metrics? Provide an example of how measurement informed iteration for the next campaign.

Red flags to watch for

Relies on posting volume without explaining KPI drivers, targeting, or why certain content formats work
Cannot describe how they would use analytics to change strategy (talks only about impressions/likes without decision-making)
Shows inconsistent brand voice or unclear writing approach across platforms
Lacks experience running campaigns end-to-end and depends heavily on others for workflow and optimization
No clear process for audience engagement responsiveness or escalation when issues arise

How much does it cost to hire a Social Media Manager in Latin America?

In 2026, a senior Social Media Manager in Latin America costs $3,375 to $3,875 a month all-in, versus $7,875 in the US: up to 57% less. Mid-level starts at $2,250.

Country

Mid-level

Senior

Argentina

$2,250

$3,375

Brazil

$2,500

$3,750

Colombia

$2,250

$3,375

Mexico

$2,625

$3,875

United States

$5,875

$7,875

Monthly cost in USD, all-in: the talent's salary plus Teilur's flat 20% fee, from our 2026 rates. The United States row shows what the same role typically costs there.

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Frequently asked questions

What does a Social Media Manager do?

Typical responsibilities include: develop and manage a platform-by-platform content plan aligned to marketing and product priorities; create and publish social content (copy and lightweight creative direction) in the company’s brand voice and guidelines; run campaign workflows end-to-end, from brief creation and asset requests to scheduling and post-launch analysis. The full list is in the template above.

How much does it cost to hire a Social Media Manager in Latin America?

In 2026, a senior Social Media Manager in Latin America costs $3,375 to $3,875 a month all-in, versus $7,875 in the US: up to 57% less. Mid-level starts at $2,250.

Can I customize this Social Media Manager job description?

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Social Media Manager Job Description Template