Free tools
/
Job descriptions
/
SEO Specialist
Free template · 2026

SEO Specialist Job Description Template

A ready-to-use SEO Specialist job description for 2026, with the interview scorecard and questions to hire one. Copy it as is or customize it free in about 15 seconds.

Customize it free in 15 seconds →Copy the template

Includes the job description, an interview scorecard and questions for every round.

Mid-level in Latin America
$2,250/mo
Same role in the US
$5,875/mo
You save
Up to 62%

All-in monthly cost, 2026 rates.

Job description template
Copy text

SEO Specialist

We’re looking for a Mid-level SEO Specialist to improve how our content is discovered and how organic traffic converts into meaningful engagement. You’ll own SEO initiatives across keyword research, on-page optimization, technical SEO, and performance measurement—working independently on well-defined goals.

Responsibilities

  • Conduct keyword research and map search intent to content opportunities across priority topics
  • Optimize on-page elements (titles, meta descriptions, headings, internal linking, schema where relevant) to improve rankings and click-through rates
  • Audit and improve technical SEO health (crawlability, indexation, redirects, canonicalization, page speed signals, and structured data fundamentals)
  • Collaborate with content and engineering partners to implement SEO recommendations and prioritize impact
  • Build and maintain SEO reporting that tracks progress toward goals and highlights actionable insights

Must-have qualifications

  • Hands-on experience with SEO keyword research and search intent mapping
  • Demonstrated ability to perform on-page SEO optimization (titles, meta descriptions, headings, internal linking)
  • Experience running technical SEO audits and addressing crawl/indexation issues
  • Proficiency with SEO analytics and reporting using tools such as Google Analytics and Google Search Console
  • Ability to measure and improve organic performance using KPI dashboards and experimentation-ready insights

Nice to have

  • Experience with schema markup implementation and validation (e.g., JSON-LD)
  • Familiarity with content optimization workflows and editorial best practices for organic search
  • Basic understanding of web performance metrics and how they relate to SEO outcomes

What success looks like in 12 months

  • Increase qualified organic search performance
  • Strengthen technical SEO health and indexation reliability
  • Improve on-page relevance and internal discoverability
  • Improve SEO measurement quality and decision-making
  • Increase search-driven engagement from organic traffic

Logistics

  • Full-time (40 hours a week), remote from Latin America.
  • Working hours overlap with US business hours.

About the company

[About your company: what you build, your stage and team size]

Want it tailored to your stack, seniority and time zone?

Customize with the free generator →
Interview scorecard

Score every candidate against the same bar

Improve organic visibility and qualified engagement by executing data-driven SEO initiatives across content and technical foundations.

Outcomes to measure

What this hire should deliver in the first year. Replace [N] with your own targets.

  • Increase qualified organic search performance. Measure: grow organic sessions by [X]% and improve organic CTR by [Y]% on priority pages
  • Strengthen technical SEO health and indexation reliability. Measure: reduce critical crawl/indexing issues by [X]% and ensure [Y]% of priority URLs are indexed
  • Improve on-page relevance and internal discoverability. Measure: optimize [N] priority pages with measurable gains (e.g., target terms ranking or CTR improvements) within [N] days of implementation
  • Improve SEO measurement quality and decision-making. Measure: maintain a weekly SEO dashboard with [X] core metrics and deliver [N] insight briefs per month that lead to implemented actions
  • Increase search-driven engagement from organic traffic. Measure: increase organic engaged sessions by [X]% and improve conversion rate from organic by [Y]%

Competencies and weights

What to evaluate, how much it counts and what a strong answer looks like.

Technical SEO execution · 22%
Mid-level independence requires handling crawlability and indexation issues with practical troubleshooting. Evaluated in Round 2.

  • Weak: Identifies technical issues but cannot explain likely root causes or the next steps to validate fixes.
  • Meets the bar: Runs technical audits and explains how to investigate crawl/indexation problems and implement fixes.
  • Strong: Diagnoses recurring technical issues using evidence, coordinates implementation, validates indexing outcomes, and documents prevention steps.

Keyword intent strategy · 20%
SEO success depends on targeting the right terms with the right intent and building plans tied to outcomes. Evaluated in Round 1.

  • Weak: Selects keywords without clear intent or without mapping to existing content stages.
  • Meets the bar: Groups keywords by intent and maps them to specific pages or content opportunities with a documented rationale.
  • Strong: Builds intent clusters tied to measurable KPIs and recommends content/optimization moves that align with observed search demand and page performance.

On-page optimization · 18%
On-page improvements directly affect relevance signals, CTR, and rankings for targeted queries. Evaluated in Round 1.

  • Weak: Applies superficial changes (e.g., title length tweaks) without clear linkage to intent, CTR, or rankings.
  • Meets the bar: Optimizes titles, meta descriptions, headings, and internal links for target queries using a consistent checklist.
  • Strong: Chooses and implements on-page changes that improve CTR and/or rankings for specific query-page pairs, with before/after measurement.

SEO analytics mastery · 16%
Reliable metrics and actionable reporting are required to guide work and demonstrate impact. Evaluated in Round 2.

  • Weak: Reports metrics without tying them to hypotheses, segments, or specific initiatives.
  • Meets the bar: Uses Google Search Console and Google Analytics to build reports that connect changes to performance trends.
  • Strong: Designs KPI dashboards, selects meaningful segments, and uses observed data to recommend next experiments or priority shifts.

Performance improvement mindset · 12%
The role needs independence on well-defined goals with a focus on continuous improvement. Evaluated in Round 3.

  • Weak: Relies on best guesses and is slow to adjust when results don’t match expectations.
  • Meets the bar: Sets clear hypotheses for SEO changes and adjusts based on metric outcomes.
  • Strong: Creates a repeatable improvement loop—test, measure, learn—and accelerates results by prioritizing the highest-impact opportunities.

Cross-functional communication · 12%
SEO outcomes require alignment with content and engineering stakeholders to ship changes effectively. Evaluated in Round 3.

  • Weak: Communicates SEO needs vaguely or without sufficient context for partners to implement.
  • Meets the bar: Explains recommendations with clear scope, rationale, and expected impact for stakeholders.
  • Strong: Builds consensus by translating SEO priorities into implementation-ready guidance and tracks commitments to completion.
Interview questions

Questions for every interview round

Each round has an owner, a time box and questions that test the competencies above.

Round 1: SEO fundamentals and intent
SEO Lead · 45 min

  1. Walk through how you build a keyword strategy for a new topic: how do you determine search intent and map it to specific page types?
  2. Describe an on-page optimization you led. Which elements did you change (titles, meta descriptions, headings, internal links), and how did you decide what to change?
  3. How do you choose target queries for an existing page versus creating or updating content?
  4. Give an example of how you used performance data to refine keyword targeting or page prioritization. What did you change afterward?

Round 2: Technical SEO and measurement
Technical SEO Specialist · 45 min

  1. Describe a technical SEO audit you performed. What were the key findings and how did you validate root causes?
  2. Talk about a time you addressed crawl/indexation issues. What tools and evidence did you use to confirm the fix worked?
  3. How do you use Google Search Console and Google Analytics together to diagnose organic performance problems (e.g., ranking, indexing, CTR, engagement)?
  4. Explain how you set up and maintain an SEO reporting dashboard. What metrics do you include and how do you ensure the report drives decisions?

Round 3: Impact, independence, and collaboration
Hiring Manager · 45 min

  1. Tell us about an SEO initiative where you had a clear goal. How did you form a hypothesis, what actions did you take, and what results did you observe?
  2. How do you prioritize multiple SEO recommendations when time is limited? Describe your decision process and how you communicate priorities.
  3. Describe a situation where a partner needed to implement your recommendation (content or engineering). How did you make it easy to ship and how did you confirm it was implemented correctly?
  4. What would you do if organic impressions increased but clicks and engaged sessions did not? Walk through your diagnosis and next steps.

Red flags to watch for

  • Cannot explain how keyword intent maps to page purpose and measurable outcomes
  • Only provides high-level SEO advice without evidence of hands-on implementation and measurement
  • Over-focuses on reporting while showing little ability to connect findings to shipped actions
  • Gives vague responses about technical troubleshooting (crawl/indexing) or validation of fixes
  • Excessively relies on assumptions rather than adjusting based on data after changes

How much does it cost to hire an SEO Specialist in Latin America?

In 2026, a senior SEO Specialist in Latin America costs $3,375 to $3,875 a month all-in, versus $7,875 in the US: up to 57% less. Mid-level starts at $2,250.

Country

Mid-level

Senior

Argentina

$2,250

$3,375

Brazil

$2,500

$3,750

Colombia

$2,250

$3,375

Mexico

$2,625

$3,875

United States

$5,875

$7,875

Monthly cost in USD, all-in: the talent's salary plus Teilur's flat 20% fee, from our 2026 rates. The United States row shows what the same role typically costs there.

Compare costs in the calculator →

Frequently asked questions

What does an SEO Specialist do?

Typical responsibilities include: conduct keyword research and map search intent to content opportunities across priority topics; optimize on-page elements (titles, meta descriptions, headings, internal linking, schema where relevant) to improve rankings and click-through rates; audit and improve technical SEO health (crawlability, indexation, redirects, canonicalization, page speed signals, and structured data fundamentals). The full list is in the template above.

How much does it cost to hire an SEO Specialist in Latin America?

In 2026, a senior SEO Specialist in Latin America costs $3,375 to $3,875 a month all-in, versus $7,875 in the US: up to 57% less. Mid-level starts at $2,250.

Can I customize this SEO Specialist job description?

Yes. Teilur's free Job Description & Scorecard Generator rewrites it for your stack, seniority, time zone and hiring urgency in about 15 seconds. No sign-up needed.

More free hiring tools

Keep going with the rest of your hire.

See all free tools →
01
Plan the role

JD & Scorecard Generator

Get the job description you publish and the scorecard your interviewers use, with what the role costs by country.

No sign-up · ~15 sec
Open tool →
02
Set the budget

Where Should I Hire

See what a role costs in Argentina, Brazil, Colombia and Mexico, and what you save against the US.

2026 salary data
Open tool →
03
Picture the hire

AI Candidate Finder

Describe who you need and see realistic Latin American profiles with real 2026 market pay.

No sign-up · ~12 sec
Open tool →
04
Screen the CVs

Candidate Ranker

Upload up to 10 CVs and get an honest match score for each one against your job description.

CVs not stored · ~30 sec
Open tool →

Need to fill this role?

Teilur shortlists pre-vetted SEO Specialists from Latin America in about 5 days. Flat 20% of what you pay, no subscription.

Start hiringHow hiring with Teilur works