Job description template

Sales Representative

We are hiring a mid-level Sales Representative to manage a full-cycle sales motion for our products and services. You’ll own customer discovery, build compelling value narratives, coordinate internal resources to advance deals, and close within defined targets. This is a remote role for Latin America.

Responsibilities

Run full-cycle sales activities from lead qualification through closing and handoff to onboarding/implementation teams
Conduct discovery calls, qualify needs, and map customer requirements to product capabilities and outcomes
Build and present clear value propositions using business context (ROI, risk, time-to-value, and adoption)
Manage a consistent pipeline with accurate forecasting, stage hygiene, and proactive next-step planning
Collaborate with internal teams (e.g., product, solutions/engineering, and support) to address customer requirements and objections
Negotiate terms and drive to signed agreements, ensuring stakeholder alignment and timely deal progression
Maintain strong customer relationships through decision cycles, follow-ups, and post-close continuity

Must-have qualifications

Hands-on experience running full-cycle B2B sales from discovery to close
Proven ability to meet or exceed sales targets with accurate pipeline and forecasting
Strong consultative selling skills, including qualification frameworks and objection handling
Experience coordinating across internal stakeholders to support sales deals
Track record of building credible executive-level value narratives
Comfort communicating clearly in English in live customer conversations

Nice to have

Experience selling SaaS or technology products with measurable customer outcomes
Familiarity with CRM tools and sales process automation
Exposure to remote selling and virtual stakeholder management

What success looks like in 12 months

Consistent pipeline generation and progression
Forecast accuracy and operational discipline
Revenue delivery through closed-won deals
Deal velocity and conversion quality
Customer discovery quality and stakeholder alignment

Logistics

Full-time (40 hours a week), remote from Latin America.
Working hours overlap with US business hours.

About the company

[About your company: what you build, your stage and team size]

Want it tailored to your stack, seniority and time zone?

Customize with the free generator →

Interview scorecard

Score every candidate against the same bar

Drive predictable, customer-aligned revenue growth by owning full-cycle sales execution and advancing qualified opportunities to close.

Outcomes to measure

What this hire should deliver in the first year. Replace [N] with your own targets.

Consistent pipeline generation and progression. Measure: Maintain an active pipeline of [X] qualified opportunities in motion, with average stage aging no more than [Y] days
Forecast accuracy and operational discipline. Measure: Achieve forecast accuracy of at least [X]% and keep CRM stage fields complete for at least [Y]% of active deals
Revenue delivery through closed-won deals. Measure: Close [N] deals and achieve [X]% of assigned sales quota
Deal velocity and conversion quality. Measure: Increase win rate to [X]% and improve average time-to-close by [Y]% over the first 12 months
Customer discovery quality and stakeholder alignment. Measure: Qualify [X] opportunities using documented ICP criteria with at least [Y]% advancing to next stage after discovery

Competencies and weights

What to evaluate, how much it counts and what a strong answer looks like.

Full-cycle sales ownership · 22%
The role requires independent handling of deals from discovery through close while maintaining process discipline. Evaluated in Round 1.

Weak: Leads to handoff before key next steps are defined; discovery is incomplete and does not connect needs to solution fit.
Meets the bar: Runs discovery, qualification, and closing activities end-to-end; keeps stakeholders aligned on next steps and decision criteria.
Strong: Orchestrates a clean full-cycle motion end-to-end, anticipates blockers early, and drives decisive movement through each stage with clear, documented rationale.

Consultative qualification and objection handling · 20%
Successful deals depend on accurate qualification and effective navigation of customer objections to reach mutual agreement. Evaluated in Round 2.

Weak: Asks surface-level questions; struggles to connect customer problems to solution value; objections stall without clear resolution.
Meets the bar: Uses qualification frameworks to uncover requirements and decision drivers; addresses objections with tailored value and evidence.
Strong: Leads structured discovery that reveals urgency, success metrics, and constraints; reframes objections into measurable outcomes and builds a persuasive, customer-owned business case.

Prospecting and pipeline building · 18%
Revenue outcomes depend on sustained creation of qualified opportunities and consistent pipeline management. Evaluated in Round 1.

Weak: Relies on inbound only; pipeline milestones are reactive rather than planned; qualification quality is inconsistent.
Meets the bar: Builds a sustainable pipeline using repeatable prospecting motions and qualifies prospects against ICP.
Strong: Demonstrates multiple prospecting channels and consistently identifies high-fit accounts, creating pipeline with strong stage readiness and measurable conversion improvements.

Executive value narrative · 16%
The role requires communicating ROI and time-to-value clearly to executive and cross-functional stakeholders. Evaluated in Round 3.

Weak: Focuses on features; value is unclear or not tied to business outcomes; struggles to communicate succinctly to leadership.
Meets the bar: Presents clear business value tied to customer goals, success metrics, and implementation considerations.
Strong: Crafts tailored executive narratives that connect quantified outcomes to stakeholder priorities, aligning economic buyer, champions, and blockers into a coherent plan.

Forecasting and CRM rigor · 14%
Accurate forecasting and CRM hygiene are required for predictable revenue management and internal coordination. Evaluated in Round 2.

Weak: Forecasts without clear assumptions; CRM stages and fields are inconsistent or outdated; relies on memory instead of documented deal signals.
Meets the bar: Updates CRM with consistent stage criteria, next steps, and risks; provides forecasts with stated assumptions and confidence rationale.
Strong: Uses CRM signals and deal coaching to improve forecast accuracy and reduce late-stage surprises through proactive risk management and disciplined stage hygiene.

Cross-functional deal coordination · 10%
Closing requires coordinating internal expertise to support requirements, technical questions, and stakeholder alignment. Evaluated in Round 3.

Weak: Engages internal teams late; handoffs are vague; customer questions are not resolved with appropriate ownership.
Meets the bar: Requests internal support at the right time with clear context; manages customer expectations and follow-through.
Strong: Proactively aligns internal contributors early, creates clear briefs and decision paths, and accelerates resolution of requirements while maintaining a strong customer experience.

Interview questions

Questions for every interview round

Each round has an owner, a time box and questions that test the competencies above.

Round 1: Sales fundamentals & pipeline
Hiring Manager · 45 min

Tell me about a time you ran a full-cycle B2B sale end-to-end—how did you qualify the opportunity and decide the next steps at each stage?
Describe your prospecting approach. How do you consistently create qualified pipeline, and what signals tell you a prospect is likely to convert?
Walk me through how you handle early-stage qualification when a prospect’s stated need doesn’t fully match what they’re asking for.

Round 2: Qualification, objections & forecasting
Sales Director · 45 min

Describe a discovery process you used to uncover decision criteria, success metrics, and constraints. How did that information shape your proposal?
Give an example of a major objection that delayed or threatened a deal. How did you diagnose the root cause and change the outcome?
How do you ensure forecast accuracy? Explain how you maintain CRM stage hygiene and communicate confidence with assumptions and risks.

Round 3: Executive narrative & deal coordination
RevOps / Enablement Lead · 45 min

Describe how you craft an executive-level value narrative. How do you tailor the message to different stakeholders and drive toward measurable outcomes?
Tell me about a deal that required heavy cross-functional coordination. What did you ask for, when did you ask, and how did you keep the process moving?
When a deal is at risk late in the cycle, how do you identify why it’s stuck and what specific actions do you take to recover momentum?

Red flags to watch for

Relies primarily on inbound or referral volume without showing repeatable qualification and pipeline-building skills
Cannot explain forecast assumptions, confidence levels, or how CRM stage criteria align to deal readiness
Leans on features/product descriptions without connecting to customer business outcomes or decision drivers
Inconsistent or vague examples of overcoming objections, with patterns of stalling deals rather than resolving root causes
Frequent late-stage surprises due to incomplete discovery, unclear next steps, or lack of stakeholder alignment

How much does it cost to hire a Sales Representative in Latin America?

In 2026, a senior Sales Representative in Latin America costs $2,875 to $3,250 a month all-in, versus $7,125 in the US: up to 60% less. Mid-level starts at $1,875.

Country

Mid-level

Senior

Argentina

$1,875

$2,875

Brazil

$2,125

$3,125

Colombia

$1,875

$2,875

Mexico

$2,125

$3,250

United States

$5,875

$7,125

Monthly cost in USD, all-in: the talent's salary plus Teilur's flat 20% fee, from our 2026 rates. The United States row shows what the same role typically costs there.

Compare costs in the calculator →

Frequently asked questions

What does a Sales Representative do?

Typical responsibilities include: run full-cycle sales activities from lead qualification through closing and handoff to onboarding/implementation teams; conduct discovery calls, qualify needs, and map customer requirements to product capabilities and outcomes; build and present clear value propositions using business context (ROI, risk, time-to-value, and adoption). The full list is in the template above.

How much does it cost to hire a Sales Representative in Latin America?

In 2026, a senior Sales Representative in Latin America costs $2,875 to $3,250 a month all-in, versus $7,125 in the US: up to 60% less. Mid-level starts at $1,875.

Can I customize this Sales Representative job description?

Yes. Teilur's free Job Description & Scorecard Generator rewrites it for your stack, seniority, time zone and hiring urgency in about 15 seconds. No sign-up needed.

Book a Free Consultation

Sales Representative Job Description Template