Job description template

Performance Marketing Specialist

We’re hiring a Performance Marketing Specialist to drive measurable growth through paid acquisition and optimization across key channels. You’ll plan, launch, and iterate campaigns using data to improve efficiency, scale what works, and deliver clear reporting for decision-making.

Responsibilities

Own the day-to-day management of performance campaigns across channels (e.g., search, social, display, retargeting) to meet growth and efficiency targets
Build and maintain tracking and measurement discipline (pixels/tags, attribution settings, conversion events) to ensure reliable reporting
Develop audience, keyword, and creative testing plans, then execute experiments and document learnings
Analyze performance data to identify bottlenecks (targeting, funnel conversion, landing pages, offer/creative) and recommend changes
Optimize campaign structure, bidding strategy, budgets, and spend allocation based on performance trends and forecasts
Collaborate with internal teams to align campaign goals with landing pages, creative, and product messaging requirements
Produce regular performance reporting and insights that translate metrics into actions and next steps

Must-have qualifications

Hands-on experience managing paid acquisition campaigns in production (e.g., Google Ads and/or Meta Ads)
Demonstrated ability to use performance marketing analytics to make optimization decisions (CAC/CPA, ROAS, conversion rates, funnel drop-offs)
Experience setting up and validating conversion tracking and attribution (pixels/tags, conversion events, testing measurement changes)
Working knowledge of A/B testing or structured experimentation for ads, audiences, and landing page conversion improvements
Ability to create actionable reporting dashboards or recurring performance reports using common analytics/BI approaches
Comfort managing budgets and scaling campaigns while controlling for efficiency

Nice to have

Experience with marketing data tooling such as GA4, Google Tag Manager, Looker/Tableau, or similar
Experience running retargeting and funnel-based campaign strategies
Basic familiarity with landing page optimization concepts and how they impact conversion outcomes

What success looks like in 12 months

Reliable campaign measurement and reporting
Improve paid efficiency through optimization and experimentation
Scale what works with disciplined budget management
Strengthen creative and audience testing cadence
Operational excellence in campaign management

Logistics

Full-time (40 hours a week), remote from Latin America.
Working hours overlap with US business hours.

About the company

[About your company: what you build, your stage and team size]

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Interview scorecard

Score every candidate against the same bar

Drive efficient, measurable customer acquisition by running and optimizing performance marketing campaigns with reliable tracking and data-driven experimentation.

Outcomes to measure

What this hire should deliver in the first year. Replace [N] with your own targets.

Reliable campaign measurement and reporting. Measure: Implement and validate conversion tracking so reporting reflects intended conversion events for [X]% of campaigns and key funnels, with documented QA checks before and after changes
Improve paid efficiency through optimization and experimentation. Measure: Reduce blended CPA/CAC by [X]% while maintaining or improving conversion volume by [X]% (or ROAS increase of [X]%); achieve targets for at least [X] key experiments
Scale what works with disciplined budget management. Measure: Increase profitable spend by [X]% across priority campaigns/channels without breaching agreed efficiency thresholds of [X]%
Strengthen creative and audience testing cadence. Measure: Execute a continuous testing plan delivering [N] tests over 12 months, with post-test analysis and documented learnings applied to subsequent iterations
Operational excellence in campaign management. Measure: Maintain campaign execution SLAs (launches/edits within [X] business hours) for [X]% of requested changes and produce recurring performance reporting on schedule for [X]% of weeks

Competencies and weights

What to evaluate, how much it counts and what a strong answer looks like.

Paid Search Mastery · 22%
This role requires independent ownership of high-impact acquisition channels and optimization decisions tied to campaign performance. Evaluated in Round 1.

Weak: Relies on broad changes without linking actions to specific performance signals
Meets the bar: Optimizes campaigns using data (keywords/ad groups/bidding/budget) and documents results
Strong: Leads structured optimizations that improve efficiency and scaling outcomes across campaigns, with clear before/after learnings

Tracking and Attribution QA · 20%
Accurate measurement underpins every optimization; failures here lead to wasted spend and incorrect decisions. Evaluated in Round 2.

Weak: Changes tracking without validating conversion event integrity end-to-end
Meets the bar: Implements and verifies pixels/tags/conversion events and confirms reporting consistency
Strong: Proactively diagnoses discrepancies, validates attribution settings, and prevents measurement regressions with repeatable QA processes

Paid Social Execution · 18%
Meta/social execution and creative-to-audience alignment are critical to improving conversion and efficiency. Evaluated in Round 1.

Weak: Runs campaigns with limited experimentation or unclear attribution of results
Meets the bar: Uses targeting, creative variations, and budget/bidding adjustments based on measurable outcomes
Strong: Designs and iterates audience/creative strategies that consistently improve ROAS/CPA and scaling stability

Experimentation and Optimization · 16%
Structured experimentation is the engine for continuous improvement across ads, audiences, and conversion pathways. Evaluated in Round 2.

Weak: Makes changes ad hoc and can’t explain expected impact or how results will be judged
Meets the bar: Runs A/B tests or controlled experiments with clear hypotheses and evaluation criteria
Strong: Builds a repeatable experimentation roadmap, selects tests based on opportunity, and scales winners with rigorous learnings

Data-Driven Reporting · 12%
Stakeholders need crisp insights that translate metrics into decisions and next actions. Evaluated in Round 3.

Weak: Reports metrics without identifying drivers, trade-offs, or recommendations
Meets the bar: Creates recurring reports that highlight performance trends, drivers, and prioritized actions
Strong: Produces decision-grade insights (segmentation, funnel analysis, forecasting) and aligns recommendations to business goals

Budget Scaling Discipline · 12%
Scaling requires balancing growth with efficiency; this competency ensures controlled expansion. Evaluated in Round 3.

Weak: Increases spend without clear efficiency guardrails or monitoring
Meets the bar: Adjusts budgets based on performance trends and keeps efficiency within defined limits
Strong: Forecasts impact, manages pacing, and scales spend while protecting conversion quality and efficiency

Interview questions

Questions for every interview round

Each round has an owner, a time box and questions that test the competencies above.

Round 1: Channel performance deep dive
Marketing Lead · 60 min

Walk through a paid search campaign you managed end-to-end: targeting/structure, bidding approach, and the specific performance improvements you drove (include metrics).
Describe a paid social campaign you owned: how you chose audiences and creative angles, what you tested, and what changed after the data.
Tell me about a time you identified a mismatch between campaign goals and early performance; what signals did you look at and what actions did you take?
How do you decide when to scale vs. when to reduce budget or restructure? Give a concrete example.

Round 2: Measurement and experimentation
Analytics/MarTech Manager · 60 min

Explain how you set up and validated conversion tracking (pixels/tags, conversion events). What checks do you perform to ensure accuracy before relying on reports?
Describe a time measurement broke (e.g., missing events, attribution changes). How did you detect it, isolate the cause, and restore reliable reporting?
How do you design A/B tests for ads, audiences, or landing-page conversions? Share a test you ran: hypothesis, success criteria, and what you did after results.
When you run multiple tests, how do you prioritize them to maximize learning and efficiency gains?

Round 3: Insights, reporting, and scaling decisions
Growth Manager · 60 min

Walk through how you produce weekly or recurring performance reporting. What sections do you include to drive decisions, and what metrics do you emphasize?
Give an example of a performance insight you derived from funnel analysis (e.g., CTR to CVR breakdown). What conclusion did you reach and what actions followed?
Describe how you manage budgets over time: pacing, monitoring signals, and rules/guardrails for scaling while controlling CPA/CAC.
Tell me about a time you made a trade-off decision (e.g., efficiency vs. volume). How did you evaluate risk and success?

Red flags to watch for

Cannot clearly explain how conversion tracking works or how they validate that reported conversions match expected events
Provides examples with no measurable impact (no metrics, no baseline/target, or unclear cause-and-effect)
Relies primarily on opinions or one-off changes rather than structured optimization and experimentation
Confuses attribution concepts and is unable to discuss how reporting might be misleading or how they mitigate that risk

How much does it cost to hire a Performance Marketing Specialist in Latin America?

In 2026, a senior Performance Marketing Specialist in Latin America costs $4,000 to $4,500 a month all-in, versus $9,625 in the US: up to 58% less. Mid-level starts at $2,625.

Country

Mid-level

Senior

Argentina

$2,625

$4,000

Brazil

$2,875

$4,375

Colombia

$2,625

$4,000

Mexico

$3,000

$4,500

United States

$7,125

$9,625

Monthly cost in USD, all-in: the talent's salary plus Teilur's flat 20% fee, from our 2026 rates. The United States row shows what the same role typically costs there.

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Frequently asked questions

What does a Performance Marketing Specialist do?

Typical responsibilities include: own the day-to-day management of performance campaigns across channels (e.g., search, social, display, retargeting) to meet growth and efficiency targets; build and maintain tracking and measurement discipline (pixels/tags, attribution settings, conversion events) to ensure reliable reporting; develop audience, keyword, and creative testing plans, then execute experiments and document learnings. The full list is in the template above.

How much does it cost to hire a Performance Marketing Specialist in Latin America?

In 2026, a senior Performance Marketing Specialist in Latin America costs $4,000 to $4,500 a month all-in, versus $9,625 in the US: up to 58% less. Mid-level starts at $2,625.

Can I customize this Performance Marketing Specialist job description?

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Performance Marketing Specialist Job Description Template