Job description template

Performance Marketing Manager

Own and optimize performance marketing campaigns across key acquisition channels to drive measurable growth. You’ll use experimentation, audience/creative testing, and disciplined budget management to improve lead/conversion quality while maintaining efficient CAC/ROAS performance.

Responsibilities

Plan, launch, and optimize performance marketing campaigns across priority channels (e.g., search, social, display, email/retargeting)
Own reporting and insights: track KPIs end-to-end, diagnose funnel drop-offs, and translate findings into actionable optimizations
Design and run A/B tests and multivariate experiments on audiences, targeting, landing pages, and ad creative
Manage and allocate budgets across campaigns and geographies to maximize incremental outcomes
Collaborate with marketing, design, analytics, and product stakeholders to improve conversion paths and attribution hygiene
Develop channel and campaign operating cadence (weekly reviews, performance forecasts, and optimization backlogs)
Maintain campaign governance: tracking/tagging standards, UTM discipline, and clean measurement documentation

Must-have qualifications

Hands-on experience running and optimizing performance marketing campaigns in production
Proficiency with analytics and attribution (e.g., GA4 and/or ad platform attribution) and KPI measurement
Experience designing and analyzing A/B tests to improve funnel performance
Strong understanding of audience targeting, creative testing, and conversion funnel mechanics
Ability to manage budgets and make data-driven optimization decisions
Experience presenting performance insights and recommendations to stakeholders

Nice to have

Experience with marketing automation and lifecycle performance (e.g., segmentation, retargeting, email performance)
Working knowledge of landing page optimization and CRO best practices
Familiarity with multi-touch attribution concepts and incrementality testing approaches

What success looks like in 12 months

Improve acquisition efficiency
Increase conversion performance
Strengthen measurement and attribution reliability
Run a repeatable experimentation program
Increase revenue-impacting volume

Logistics

Full-time (40 hours a week), remote from Latin America.
Working hours overlap with US business hours.

About the company

[About your company: what you build, your stage and team size]

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Interview scorecard

Score every candidate against the same bar

Drive profitable growth by continuously optimizing performance marketing campaigns with rigorous measurement and experimentation.

Outcomes to measure

What this hire should deliver in the first year. Replace [N] with your own targets.

Improve acquisition efficiency. Measure: Reduce CAC and/or increase ROAS/return by [X]% across core channels while maintaining conversion quality
Increase conversion performance. Measure: Improve lead-to-conversion or click-to-conversion rates by [X]% through testing and funnel optimizations
Strengthen measurement and attribution reliability. Measure: Achieve [X]% tracking coverage compliance (UTM standards, key events, and attribution QA) with documented measurement checks
Run a repeatable experimentation program. Measure: Ship [N] meaningful experiments per quarter with clear hypotheses and publish results with decision outcomes (scale/iterate/stop)
Increase revenue-impacting volume. Measure: Grow qualified leads / conversions by [X]% without violating efficiency targets (CAC/ROAS thresholds defined by the business)

Competencies and weights

What to evaluate, how much it counts and what a strong answer looks like.

Campaign optimization · 26%
This role requires independent, day-to-day optimization across channels to improve efficiency and conversions. Evaluated in Round 1.

Weak: Monitors reports but cannot explain why performance changed or what lever to pull next.
Meets the bar: Identifies performance drivers and executes concrete optimizations (bids, targeting, budgets, creatives) with measurable impact.
Strong: Builds a structured optimization plan, isolates root causes, and consistently improves multiple KPIs using prioritized experiments and operating cadence.

Measurement and attribution · 22%
Accurate KPI measurement and attribution directly affect decision-making and experimentation validity. Evaluated in Round 1.

Weak: Relies on a single platform number without validating event tracking or understanding attribution differences.
Meets the bar: Aligns KPIs across tools, validates tracking basics, and explains attribution caveats when making recommendations.
Strong: Implements/maintains robust measurement hygiene, reconciles discrepancies across sources, and uses attribution understanding to avoid misleading conclusions.

Experimentation rigor · 18%
A/B testing and learning velocity are central to sustainable performance gains. Evaluated in Round 2.

Weak: Runs tests without clear hypotheses or ignores statistical/operational risks.
Meets the bar: Defines hypotheses, selects appropriate success metrics, and uses results to decide scale/iterate/stop.
Strong: Designs experiments to minimize confounders, interprets results with appropriate rigor, and feeds learnings into a measurable iteration roadmap.

Budgeting and forecasting · 12%
Mid-level independence includes making tradeoffs and allocating spend to maximize outcomes within constraints. Evaluated in Round 2.

Weak: Spreads budget evenly or reacts late to performance without clear reasoning.
Meets the bar: Reallocates spend based on performance and forecasts expected impact while staying aligned to efficiency targets.
Strong: Builds scenario-based forecasts, identifies risk early, and proactively adjusts allocation to protect both volume and efficiency.

Stakeholder communication · 12%
The candidate must clearly communicate performance insights and recommendations to drive alignment. Evaluated in Round 3.

Weak: Presents numbers without insights or next steps; recommendations are unclear.
Meets the bar: Summarizes performance, explains drivers, and recommends specific next actions tied to goals.
Strong: Communicates tradeoffs and decisions effectively, builds consensus with data, and ensures stakeholders understand measurement limits.

Creative and audience testing · 10%
Creative and targeting choices drive CTR, CVR, and lead quality, and must be tested systematically. Evaluated in Round 3.

Weak: Tests creatives superficially and cannot link changes to audience behavior or funnel outcomes.
Meets the bar: Plans structured creative and audience tests and uses performance signals to iterate.
Strong: Connects audience insights to creative strategy, coordinates tests with landing/funnel changes, and improves multiple funnel stages.

Interview questions

Questions for every interview round

Each round has an owner, a time box and questions that test the competencies above.

Round 1: Performance fundamentals & measurement
Marketing Analytics Lead · 45 min

Tell us about a performance campaign you optimized end-to-end. What KPIs did you choose, what changed, and what specific levers did you pull?
Describe how you reconcile differences between ad platform reporting and GA4 (or another analytics source). What checks do you run and how do you decide which numbers to trust?
Walk through an example where attribution was misleading or incomplete. What did you do to correct the decision-making process?

Round 2: Experimentation & budget decisioning
Growth Marketing Manager · 45 min

Describe an A/B test you designed (hypothesis, audience/segment, variants, success metrics). How did you ensure results were reliable and interpretable?
Tell us about a time you had to reallocate budget quickly due to performance. What signals triggered the change and how did you manage the tradeoff between efficiency and volume?
Give an example of how experimentation results changed your next-quarter plan. What decisions did you make based on the outcome?

Round 3: Creative/audience strategy & stakeholder impact
Performance Marketing Director · 45 min

Share how you approach creative and audience testing. How do you structure tests, decide what to keep, and prevent repeating similar learnings?
Describe a campaign where you improved conversion rate. How did you connect ad/creative changes to on-site or landing funnel changes?
Explain a performance update you delivered to stakeholders. What story did you tell, what decisions did you drive, and what was the measurable impact?

Red flags to watch for

Cannot explain how attribution/measurement choices affect KPI interpretation or decisions
Focuses on activity metrics (impressions/clicks) without tying to conversion quality and efficiency outcomes
Runs tests without clear hypotheses, success metrics, or decision criteria (scale/iterate/stop)
Makes budget decisions without forecasting, prioritization, or evidence-based tradeoff reasoning
Communication is primarily descriptive (numbers only) with no actionable recommendations or learning articulation

How much does it cost to hire a Performance Marketing Manager in Latin America?

In 2026, a senior Performance Marketing Manager in Latin America costs $4,000 to $4,500 a month all-in, versus $9,625 in the US: up to 58% less. Mid-level starts at $2,625.

Country

Mid-level

Senior

Argentina

$2,625

$4,000

Brazil

$2,875

$4,375

Colombia

$2,625

$4,000

Mexico

$3,000

$4,500

United States

$7,125

$9,625

Monthly cost in USD, all-in: the talent's salary plus Teilur's flat 20% fee, from our 2026 rates. The United States row shows what the same role typically costs there.

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Frequently asked questions

What does a Performance Marketing Manager do?

Typical responsibilities include: plan, launch, and optimize performance marketing campaigns across priority channels (e.g., search, social, display, email/retargeting); own reporting and insights: track KPIs end-to-end, diagnose funnel drop-offs, and translate findings into actionable optimizations; design and run A/B tests and multivariate experiments on audiences, targeting, landing pages, and ad creative. The full list is in the template above.

How much does it cost to hire a Performance Marketing Manager in Latin America?

In 2026, a senior Performance Marketing Manager in Latin America costs $4,000 to $4,500 a month all-in, versus $9,625 in the US: up to 58% less. Mid-level starts at $2,625.

Can I customize this Performance Marketing Manager job description?

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Performance Marketing Manager Job Description Template