Job description template

Marketing Manager

We’re hiring a Mid-Level Marketing Manager to own key parts of our go-to-market execution and drive measurable demand and pipeline impact. You’ll plan and run multi-channel campaigns, refine messaging, and partner closely with Sales and cross-functional teams to improve conversion from interest to revenue.

Responsibilities

Own campaign strategy and execution across key channels (e.g., email, content, paid, webinars/events) from planning through reporting
Translate product and customer insights into clear positioning, messaging, and campaign creative briefs
Collaborate with Sales to align on target segments, lead definitions, and conversion goals
Manage marketing performance reporting and dashboards, using results to iterate on targeting and spend allocation
Coordinate with internal stakeholders (product, design, analytics, and customer teams) to ensure timely delivery of marketing assets
Develop and maintain a marketing calendar, ensuring launches, experiments, and lifecycle activities are tracked end-to-end
Contribute to lead nurturing and lifecycle marketing to improve engagement and handoff quality

Must-have qualifications

2+ years executing B2B or B2B-like demand generation campaigns in production environments
Hands-on experience with marketing analytics and reporting (KPIs, attribution concepts, funnel metrics)
Experience planning and launching integrated campaigns end-to-end (briefing, execution, measurement)
Ability to develop or refine positioning and messaging using customer/product research
Strong cross-functional collaboration with Sales and internal stakeholders
Experience using a CRM and marketing automation platform to manage leads and campaign outcomes

Nice to have

Experience with content marketing and creative production management
Familiarity with experimentation/AB testing to improve conversion rates
Experience marketing to multiple segments with clear audience targeting

What success looks like in 12 months

Increase qualified pipeline contribution from owned campaigns
Improve conversion through the funnel
Strengthen campaign reporting and decision-making
Improve lead nurturing engagement and handoff quality
Ship a repeatable campaign and messaging process

Logistics

Full-time (40 hours a week), remote from Latin America.
Working hours overlap with US business hours.

About the company

[About your company: what you build, your stage and team size]

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Interview scorecard

Score every candidate against the same bar

Drive measurable pipeline and engagement growth through independently executed, data-informed marketing campaigns and messaging.

Outcomes to measure

What this hire should deliver in the first year. Replace [N] with your own targets.

Increase qualified pipeline contribution from owned campaigns. Measure: Achieve [X]% improvement in qualified leads or marketing-sourced pipeline relative to [baseline period or baseline metric]
Improve conversion through the funnel. Measure: Increase conversion from MQL to SQL (or equivalent handoff stage) by [X]%
Strengthen campaign reporting and decision-making. Measure: Deliver campaign reporting with [X]% of campaigns meeting agreed KPI and documentation standards (targets, attribution notes, and learnings)
Improve lead nurturing engagement and handoff quality. Measure: Increase engagement rate on nurture sequences by [X]% and improve lead handoff quality as measured by [handoff quality metric] by [X]%
Ship a repeatable campaign and messaging process. Measure: Launch [N] integrated campaigns using a standardized brief-to-launch workflow and produce post-campaign learnings for [N] campaigns

Competencies and weights

What to evaluate, how much it counts and what a strong answer looks like.

Campaign Execution Ownership · 23%
This role independently delivers end-to-end campaigns and ensures reliable execution and measurement. Evaluated in Round 1.

Weak: Completes campaign tasks but misses key steps for launch readiness, KPI definition, or post-launch reporting.
Meets the bar: Delivers complete campaign workstreams with clear KPIs, timely asset handoff, and usable results summary.
Strong: Leads the full campaign lifecycle with proactive risk management, correct setup for tracking, and data-backed iteration based on outcomes.

Marketing Analytics and Reporting · 21%
The role must interpret performance data, connect it to funnel outcomes, and drive decisions. Evaluated in Round 1.

Weak: Reports results without tying them to funnel metrics, target segments, or attribution assumptions.
Meets the bar: Builds clear KPI reporting and explains what worked/what didn’t using funnel context.
Strong: Uses analytics to diagnose drivers of performance changes and recommends specific, measurable improvements for next iterations.

Sales Alignment and Handoff · 19%
Collaboration with Sales is required to improve lead definitions, handoff quality, and conversion. Evaluated in Round 2.

Weak: Communicates late or inconsistently with Sales, leading to mismatched lead expectations.
Meets the bar: Partners with Sales to define targets and improve handoff clarity; incorporates feedback into campaign adjustments.
Strong: Proactively co-creates lead criteria and iterates with Sales to improve conversion and reduce rework.

Messaging and Positioning · 17%
Effective campaign messaging depends on translating customer/product insights into compelling positioning. Evaluated in Round 2.

Weak: Uses generic messaging that does not clearly reflect target audience pains or value propositions.
Meets the bar: Creates or refines messaging that aligns to audience needs and is reflected consistently across campaign assets.
Strong: Uses research and feedback loops to sharpen differentiation and improve response rates or conversion metrics.

CRM and Marketing Automation Use · 12%
Correct setup and operational use of CRM/automation is essential for lead management and measurement integrity. Evaluated in Round 3.

Weak: Has difficulty describing how CRM/automation fields and workflows support measurement and lifecycle progress.
Meets the bar: Can explain setup choices and use CRM/automation to manage campaigns, status changes, and reporting requirements.
Strong: Designs or improves lead lifecycle workflows and tracking structures to increase data quality and pipeline accuracy.

Cross-Functional Project Coordination · 8%
On-time delivery requires coordination across stakeholders with clear plans and dependencies. Evaluated in Round 3.

Weak: Misses deadlines or keeps stakeholders uninformed about blockers and scope changes.
Meets the bar: Manages a marketing calendar with clear ownership, timelines, and dependency tracking.
Strong: Runs efficient cross-functional coordination, resolves conflicts quickly, and maintains launch quality under constraints.

Interview questions

Questions for every interview round

Each round has an owner, a time box and questions that test the competencies above.

Round 1: Campaign Delivery & Measurement
Marketing Director · 45 min

Describe a B2B (or B2B-like) campaign you executed end-to-end. How did you define success metrics and validate measurement setup before launch?
Tell us about a time campaign performance underperformed. What specific funnel metrics did you inspect, what hypotheses did you test, and what actions did you take next?
Walk through an example of how you translated target audience needs into campaign execution details (channels, sequencing, offers, or CTAs).

Round 2: Messaging & Sales Collaboration
Sales Lead · 45 min

Give an example of positioning or messaging work you led or significantly improved. What customer/product inputs did you use, and how did you ensure consistency across assets?
Describe a scenario where Sales feedback changed your campaign approach. How did you update lead targeting, messaging, or nurture, and what result did it drive?
How do you define or refine lead qualification criteria with Sales to improve handoff quality? Provide a concrete example.

Round 3: Systems & Execution Discipline
Marketing Ops Lead · 45 min

Explain how you used a CRM and a marketing automation platform together for campaign tracking and lead lifecycle progression. What fields, workflows, or statuses mattered most?
Describe a time you improved data quality or reporting integrity in CRM/automation. What was broken, what did you change, and how did you verify the fix?
When coordinating across teams (design, product, analytics, Sales), how do you track dependencies and prevent launch issues? Share a specific example.

Red flags to watch for

Cannot explain how campaign KPIs map to funnel outcomes (e.g., leads to pipeline) or provides only vanity metrics
Over-reliance on ad-hoc reporting without documenting assumptions, attribution limitations, or measurement gaps
Inability to describe practical CRM/marketing automation workflows used to manage leads and lifecycle progression
Examples show work completed without clear ownership, prioritization, or post-campaign learning/actioning

How much does it cost to hire a Marketing Manager in Latin America?

In 2026, a senior Marketing Manager in Latin America costs $4,250 to $4,875 a month all-in, versus $10,875 in the US: up to 61% less. Mid-level starts at $2,750.

Country

Mid-level

Senior

Argentina

$2,750

$4,250

Brazil

$3,125

$4,625

Colombia

$2,750

$4,250

Mexico

$3,250

$4,875

United States

$7,500

$10,875

Monthly cost in USD, all-in: the talent's salary plus Teilur's flat 20% fee, from our 2026 rates. The United States row shows what the same role typically costs there.

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Frequently asked questions

What does a Marketing Manager do?

Typical responsibilities include: own campaign strategy and execution across key channels (e.g., email, content, paid, webinars/events) from planning through reporting; translate product and customer insights into clear positioning, messaging, and campaign creative briefs; collaborate with Sales to align on target segments, lead definitions, and conversion goals. The full list is in the template above.

How much does it cost to hire a Marketing Manager in Latin America?

In 2026, a senior Marketing Manager in Latin America costs $4,250 to $4,875 a month all-in, versus $10,875 in the US: up to 61% less. Mid-level starts at $2,750.

Can I customize this Marketing Manager job description?

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Marketing Manager Job Description Template