Job description template

Email Marketing Specialist

Own and optimize email lifecycle and campaign performance across acquisition, engagement, and retention. You’ll build and improve segmented messaging, strengthen measurement and experimentation, and partner with marketing and product stakeholders to deliver measurable growth.

Responsibilities

Plan, execute, and optimize email campaigns across the customer lifecycle (welcome, nurture, win-back, re-engagement).
Design segmentation and targeting logic using customer attributes and behavioral signals to improve relevance and engagement.
Develop and maintain email performance reporting (deliverability, open/click performance, conversion, and revenue impact where applicable).
Create and iterate email creative and copy in collaboration with designers/content stakeholders, ensuring brand consistency and strong messaging.
Set up and improve automated journeys and triggers in collaboration with marketing ops or engineering as needed.
Run A/B tests and experiments for subject lines, creative, offers, timing, and audience segments; apply learnings to future campaigns.

Must-have qualifications

Hands-on experience managing email marketing campaigns in a production environment
Proficiency with email marketing platforms (e.g., Klaviyo, Mailchimp, HubSpot, or similar) including segmentation and automation
Strong understanding of email deliverability fundamentals (SPF, DKIM, DMARC, list hygiene, and bounce management)
Experience using campaign analytics to make decisions and report impact
Working knowledge of A/B testing and experimentation for email performance optimization

Nice to have

Experience with marketing automation/journeys (triggered emails, behavioral flows) at scale
Familiarity with CRM and customer data concepts used for segmentation (contacts, events, lifecycle stages)
Experience coordinating with cross-functional stakeholders (design, product, content) to ship email programs

What success looks like in 12 months

Improve email program performance and consistency
Strengthen deliverability and list health
Increase automation coverage and effectiveness
Operationalize measurement and reporting

Logistics

Full-time (40 hours a week), remote from Latin America.
Working hours overlap with US business hours.

About the company

[About your company: what you build, your stage and team size]

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Interview scorecard

Score every candidate against the same bar

Drive measurable improvements in email lifecycle performance by building effective campaigns, automations, and experimentation grounded in data and deliverability best practices.

Outcomes to measure

What this hire should deliver in the first year. Replace [N] with your own targets.

Improve email program performance and consistency. Measure: Increase key engagement metrics (e.g., click rate and/or conversion rate) by [X]% across managed campaigns within 12 months
Strengthen deliverability and list health. Measure: Reduce hard bounce rate and spam complaint rate by [X]% and maintain deliverability indicators (e.g., inbox placement/deliverability score) at or above [Y] over the year
Increase automation coverage and effectiveness. Measure: Launch [N] new or materially improved email automations/journeys and achieve an average performance lift of [X]% versus pre-change baselines
Operationalize measurement and reporting. Measure: Deliver a monthly email performance report with dashboards and documented insights; achieve [X]% stakeholder satisfaction (or adoption) as measured by [survey/feedback metric placeholder]

Competencies and weights

What to evaluate, how much it counts and what a strong answer looks like.

Email Campaign Execution · 24%
The role requires independently running campaigns end-to-end in production with strong execution quality. Evaluated in Round 1.

Weak: Sets up email sends without validating segmentation logic, messaging rules, or QA checks
Meets the bar: Creates and ships segmented campaigns with documented QA steps and basic performance tracking
Strong: Independently builds reliable campaign setups with rigorous QA (audience splits, links, tracking, and scheduling) and consistently improves results using data

Segmentation and Personalization · 18%
Relevance is central to lifecycle performance; segmentation and targeting drive measurable engagement. Evaluated in Round 1.

Weak: Uses broad lists with limited segmentation or relies on manual targeting
Meets the bar: Builds workable segments using available attributes and behaviors; applies them to campaign goals
Strong: Designs multi-variable segments (attributes + events) and selects appropriate triggers/audience rules to improve lift and reduce irrelevant sends

Deliverability Fundamentals · 16%
Maintaining inbox placement and list hygiene is necessary for sustainable growth. Evaluated in Round 2.

Weak: Undertakes deliverability fixes only after major deliverability issues occur
Meets the bar: Applies SPF/DKIM/DMARC guidance and basic list hygiene practices; monitors bounces and complaints
Strong: Proactively monitors deliverability signals, diagnoses root causes (authentication, list/source quality, engagement), and implements practical remediation that prevents repeat issues

Measurement and Reporting · 14%
Data-driven iteration requires accurate measurement and clear communication of impact. Evaluated in Round 2.

Weak: Reports metrics without explaining what changed, why, or how decisions were made
Meets the bar: Tracks primary metrics (deliverability, engagement, conversion) and provides actionable insights
Strong: Builds clean reporting narratives that tie campaigns/segments to outcomes, quantifies impact, and identifies next-step experiments

Experimentation Mindset · 14%
A/B testing and learning loops are key to performance improvements over time. Evaluated in Round 3.

Weak: Runs tests without clear hypotheses, success metrics, or learnings
Meets the bar: Designs and runs experiments with defined hypotheses and success criteria; documents results
Strong: Chooses test variables aligned to funnel impact, accounts for sample/holdouts where relevant, and translates results into a prioritized experimentation roadmap

Cross-functional Collaboration · 8%
Email programs require coordination with design, content, and marketing ops/product stakeholders to ship quality work. Evaluated in Round 3.

Weak: Needs frequent direction to coordinate work or communicates late changes
Meets the bar: Collaborates with stakeholders to align on requirements and timelines; communicates status and risks
Strong: Drives alignment by translating goals into requirements, preemptively flags blockers, and ensures launches meet quality and measurement needs

Ownership and Independence · 6%
Mid-level independence is expected: the candidate should operate effectively on well-defined work. Evaluated in Round 2.

Weak: Relies on others to decide what to do next and struggles to manage ambiguity
Meets the bar: Plans and executes tasks independently with appropriate checkpoints and updates
Strong: Takes end-to-end ownership, anticipates dependencies, and proactively improves process quality and outcomes

Interview questions

Questions for every interview round

Each round has an owner, a time box and questions that test the competencies above.

Round 1: Email Execution & Segmentation
Marketing Lead · 45 min

Walk us through a recent email campaign you ran end-to-end. What did you build (audience, content, schedule), how did you QA it, and what was the measured outcome?
Describe how you create and maintain segments for lifecycle emails. Give a concrete example of a segment built from both attributes and behavioral signals.
How do you decide which audience to target for a campaign when multiple segments could apply? Explain your decision criteria and how you prevent overlap or cannibalization.

Round 2: Deliverability & Measurement
Marketing Operations Manager · 45 min

Tell us about a time you diagnosed a deliverability problem (e.g., bounces, low inboxing, complaints). What evidence did you use and what actions did you take?
What deliverability and list health metrics do you monitor regularly, and how do you respond when they move in the wrong direction?
Explain how you measure success for email campaigns beyond opens (e.g., clicks, conversion, or downstream revenue). What reporting would you produce monthly and why?
Give an example of how you used analytics to change your approach for future sends. What changed and what improved?

Round 3: Experimentation & Collaboration
Growth Product Owner · 45 min

Describe an A/B test you designed for an email program. What was the hypothesis, success metric, and why was that variable likely to move the outcome?
How do you prioritize experiments across subject lines, creative, offers, audience selection, and timing? Share a framework and how you document decisions.
Tell us about a cross-functional launch where design/content/data requirements conflicted or changed. How did you align stakeholders and protect measurement and quality?

Red flags to watch for

Cannot explain how they measure downstream impact or relies only on opens without acknowledging deliverability and conversion context
Describes segmentation or automation work as purely manual list operations without repeatable logic or QA
Has no practical understanding of deliverability fundamentals (authentication, bounces/complaints, list hygiene) or cannot discuss how they diagnose issues
Treats experimentation as random changes rather than structured tests with hypotheses and success criteria

How much does it cost to hire an Email Marketing Specialist in Latin America?

In 2026, a senior Email Marketing Specialist in Latin America costs $3,375 to $3,875 a month all-in, versus $7,875 in the US: up to 57% less. Mid-level starts at $2,250.

Country

Mid-level

Senior

Argentina

$2,250

$3,375

Brazil

$2,500

$3,750

Colombia

$2,250

$3,375

Mexico

$2,625

$3,875

United States

$5,875

$7,875

Monthly cost in USD, all-in: the talent's salary plus Teilur's flat 20% fee, from our 2026 rates. The United States row shows what the same role typically costs there.

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Frequently asked questions

What does an Email Marketing Specialist do?

Typical responsibilities include: plan, execute, and optimize email campaigns across the customer lifecycle (welcome, nurture, win-back, re-engagement); design segmentation and targeting logic using customer attributes and behavioral signals to improve relevance and engagement; develop and maintain email performance reporting (deliverability, open/click performance, conversion, and revenue impact where applicable). The full list is in the template above.

How much does it cost to hire an Email Marketing Specialist in Latin America?

In 2026, a senior Email Marketing Specialist in Latin America costs $3,375 to $3,875 a month all-in, versus $7,875 in the US: up to 57% less. Mid-level starts at $2,250.

Can I customize this Email Marketing Specialist job description?

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Email Marketing Specialist Job Description Template