Job description template

Content Marketer

Own and scale content marketing that attracts qualified leads and supports revenue goals through clear positioning, high-performing channels, and measurable performance. You’ll create and optimize content across the funnel, collaborate with marketing and sales partners, and ensure every piece ties back to target audiences and business outcomes.

Responsibilities

Develop content strategy for key audiences, stages of the funnel, and priority product/market themes
Write and edit SEO-focused and conversion-oriented assets (e.g., blog posts, landing pages, email nurtures, case studies, guides)
Plan and manage a content calendar, balancing speed, quality, and measurable outcomes
Coordinate with product, sales, and subject-matter experts to translate insights into customer-relevant messaging
Optimize existing content using performance data, updating for SEO, conversion rate, and relevance
Establish and maintain content briefs, brand voice guidelines, and editorial QA processes
Track content performance in dashboards and deliver actionable recommendations to improve results

Must-have qualifications

3+ years producing B2B marketing content across the funnel
Demonstrated ability to plan content strategies tied to measurable growth outcomes
Hands-on experience with SEO best practices (keyword research, on-page optimization, content refresh)
Proven experience writing persuasive, conversion-focused copy for landing pages or email programs
Experience using analytics to evaluate content performance and iterate based on results
Ability to collaborate with cross-functional stakeholders (product, sales, SMEs) to gather requirements and publish on time

Nice to have

Experience marketing for a technical or developer-oriented audience
Familiarity with content distribution channels such as webinars, partnerships, or paid promotion
Experience working with marketing automation or CRM systems for nurture and lead scoring

What success looks like in 12 months

Increase qualified organic and search-driven traffic
Improve conversion from content to leads
Strengthen sales enablement content that accelerates cycles
Build an evidence-based content performance system
Increase content velocity without sacrificing quality

Logistics

Full-time (40 hours a week), remote from Latin America.
Working hours overlap with US business hours.

About the company

[About your company: what you build, your stage and team size]

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Interview scorecard

Score every candidate against the same bar

Drive measurable pipeline and engagement growth by creating and optimizing audience-relevant B2B content that converts.

Outcomes to measure

What this hire should deliver in the first year. Replace [N] with your own targets.

Increase qualified organic and search-driven traffic. Measure: Grow content-driven organic sessions by [X]% and improve average page rankings for target terms by [Y] positions
Improve conversion from content to leads. Measure: Increase landing page or content-to-lead conversion rate by [X]% across priority assets
Strengthen sales enablement content that accelerates cycles. Measure: Publish [N] enablement assets (e.g., case studies, playbooks, comparison guides) and achieve [X]%+ engagement (e.g., views, downloads, or time-on-page) among sales-nominated content
Build an evidence-based content performance system. Measure: Implement a repeatable reporting cadence and achieve [X]%+ improvement in content KPIs (e.g., CTR, conversion rate, assisted pipeline attribution) on a tracked set of assets
Increase content velocity without sacrificing quality. Measure: Deliver [N] on-time pieces per [quarter] while maintaining editorial quality standards (e.g., QA pass rate [X]% or rework rate [Y]%)

Competencies and weights

What to evaluate, how much it counts and what a strong answer looks like.

Content Strategy Planning · 24%
Ensures work is audience- and funnel-driven and connects content output to measurable outcomes. Evaluated in Round 1.

Weak: Describes content ideas without linking them to audience needs, funnel stage, or business metrics
Meets the bar: Creates a content plan that ties topics to target audiences and includes success metrics
Strong: Builds a differentiated strategy with clear hypotheses, prioritization, and measurable goals; adjusts the plan based on results

SEO and Optimization · 18%
Directly impacts discoverability and ongoing performance through search best practices and iteration. Evaluated in Round 1.

Weak: Relies on generic keywords or minimal on-page optimization and rarely refreshes content
Meets the bar: Performs keyword research and applies on-page best practices; refreshes underperforming pages
Strong: Uses data to select targets, improves content structure and intent match, and runs systematic refreshes to sustain gains

Conversion Copywriting · 18%
Conversion-focused copy is essential for turning traffic into leads. Evaluated in Round 2.

Weak: Writes content that is clear but not persuasive; lacks strong calls-to-action and offers
Meets the bar: Writes landing page or email copy with clear value propositions, CTAs, and coherent messaging
Strong: Develops compelling narratives aligned to buyer objections and uses measurable iteration to improve conversion

Content Analytics Iteration · 14%
Ensures performance is measured and decisions are based on evidence. Evaluated in Round 2.

Weak: Reports vanity metrics without connecting results to next actions
Meets the bar: Tracks relevant KPIs, interprets performance drivers, and proposes reasonable updates
Strong: Builds KPI frameworks, connects content changes to outcomes, and prioritizes experiments with expected impact

Editorial Quality and Process · 14%
Maintains consistency, reduces rework, and supports scalable content operations. Evaluated in Round 3.

Weak: Produces inconsistent output or lacks a repeatable workflow for briefs, reviews, and QA
Meets the bar: Uses briefs, follows brand voice, and completes QA checks before publishing
Strong: Defines lightweight but effective workflows (brief templates, QA checklists, governance) that improve quality and velocity

Cross-Functional Collaboration · 12%
Content quality and speed depend on effective coordination with product, sales, and SMEs. Evaluated in Round 3.

Weak: Waits on others for inputs or struggles to translate feedback into publishable content
Meets the bar: Gathers inputs from SMEs and coordinates reviews to meet timelines
Strong: Proactively structures stakeholder interviews, synthesizes inputs into clear briefs, and resolves conflicting feedback efficiently

Interview questions

Questions for every interview round

Each round has an owner, a time box and questions that test the competencies above.

Round 1: Strategy and SEO
Marketing Director · 45 min

Walk through how you would build a content strategy for a specific B2B audience and funnel stage—how do you decide topics, formats, and success metrics?
Describe a time you used SEO data to improve performance. What signals did you analyze, what changes did you make, and what was the result?
Give an example of how you refresh or expand existing content. How do you choose what to update and how do you validate the impact?

Round 2: Conversion and Analytics
Growth Marketing Lead · 45 min

Describe a landing page or email program you wrote or owned. How did you determine the messaging and CTAs, and how did you measure whether it worked?
Tell us about a content performance situation where results were below expectations. What hypotheses did you test, what did you change, and what did you learn?

Round 3: Collaboration and Execution
Head of Marketing · 45 min

Describe how you partner with product, sales, or SMEs to gather requirements and publish content on time. How do you handle conflicting feedback?
Explain your editorial workflow from brief to publication. What QA steps do you use to maintain brand voice and accuracy?

Red flags to watch for

Cannot describe how content work ties to measurable KPIs (e.g., traffic, engagement, conversion, pipeline influence)
Uses SEO or analytics in a superficial way (e.g., no clear process for keyword intent, on-page improvements, or iteration decisions)
Struggles with collaboration (e.g., inconsistent stakeholder management, frequent delays, unresolved review cycles)
Relies on generic copy without buyer-focused value propositions and clear conversion paths
No evidence of repeatable execution practices (briefing, QA, and consistent publishing cadence)

How much does it cost to hire a Content Marketer in Latin America?

In 2026, a senior Content Marketer in Latin America costs $3,375 to $3,875 a month all-in, versus $7,875 in the US: up to 57% less. Mid-level starts at $2,250.

Country

Mid-level

Senior

Argentina

$2,250

$3,375

Brazil

$2,500

$3,750

Colombia

$2,250

$3,375

Mexico

$2,625

$3,875

United States

$5,875

$7,875

Monthly cost in USD, all-in: the talent's salary plus Teilur's flat 20% fee, from our 2026 rates. The United States row shows what the same role typically costs there.

Compare costs in the calculator →

Frequently asked questions

What does a Content Marketer do?

Typical responsibilities include: develop content strategy for key audiences, stages of the funnel, and priority product/market themes; write and edit SEO-focused and conversion-oriented assets (e.g., blog posts, landing pages, email nurtures, case studies, guides); plan and manage a content calendar, balancing speed, quality, and measurable outcomes. The full list is in the template above.

How much does it cost to hire a Content Marketer in Latin America?

In 2026, a senior Content Marketer in Latin America costs $3,375 to $3,875 a month all-in, versus $7,875 in the US: up to 57% less. Mid-level starts at $2,250.

Can I customize this Content Marketer job description?

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Content Marketer Job Description Template